How Complex Should Your Chatbot Be?
Before committing to an expensive out-sourced solution, ask the question: How complex should your chatbot be?
Build a Web App with Python Flask
Flask is a very simple and robust way of building a web application within the Python framework. If you are already familiar with Python, then developing your own app is something you can learn to do with a short learning curve.
Design of Experiment
DOE is fundamental in fields like Engineering, but oddly it is not as valued in the field of Marketing. Designing proper experiments is key to Marketing Analytics.
Check Out My Book
Marketing Analytics: Optimize Your Business with Data Science in R, Python, and SQL is available for purchase on Amazon. Over 200 pages of in-depth instruction that will teach you fundamental concepts about marketing analytics by using real world examples that are faced by many businesses today.
Is the term “marketing analytics” unclear to you? Do you want to discover methodologies that will help maximize your marketing efforts? Are you familiar with marketing analytics methodologies but don’t know R, Python, or SQL? If so, then this book is for you.
This book will help you to go from zero knowledge of any of these three languages to having a solid grasp of each. If you do not have a good understanding of marketing analytics methodologies, after reading this book you will know how to do the following:
• Segment customers in a scientific way using pivot tables and statistical measures of significance
• Build predictive models to identify customers or prospects that are most likely to take an action
• Determine optimal channel, offer and message
• Identify customers or prospects that are most likely to be influenced by marketing
• Create databases
• Set up test and control groups to be used in experimental design
• Measure the effectiveness of your campaigns
• Visualize results with impressive graphs
• Forecast sales and other KPIs
• Understand customer sentiment through text analytics
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